Packaging bag in many industries rely on digital printing. The function of digital printing allows the company to have beautiful and exquisite packaging bags. From high-quality graphics to personalized product packaging, digital printing is full of endless possibilities. Here are the 5 advantages of using digital printing in packaging:
(1) High flexibility
Compared with traditional printing, digital printing is very flexible. With creative gift packaging design and digital printing, high-quality product packaging bags can be customized. Because digital printing can quickly modify designs that are printing errors, brands can greatly reduce cost losses caused by design errors.
Food packaging bag
(2) Position your market
Target customers can be targeted by printing specific information on the packaging bag. Digital printing can print product information, specifications, applicable people and other images or text on the outer packaging of the product to target your specific market through the product packaging bag, and the company will naturally have a higher conversion rate and return rate.
(3) Create the first impression
The brand relies heavily on the customer’s impression of the packaging bag. Regardless of whether the product is delivered by mail or the user purchases it directly in the store, the user interacts through the product packaging before seeing the product. Adding custom design elements to the outer packaging of gifts can create a good first impression for customers.
(4) Diversify the design
In digital printing, tens of thousands of colors can usually be mixed and superimposed by XMYK. Whether it is a single color or a gradient color, it can be applied flexibly. This also makes the brand’s product packaging bag unique.
Original Gift Set-Michi Nara
(5) Small batch printing
In order to save the storage space of the packaging bag, many companies now want to customize the gift packaging bag according to the minimum quantity. Because the traditional printing method is expensive for small batch printing, it has violated the original intention of many enterprises in small batch customization. The flexibility of digital printing is very high, and it is very cost-effective for a large variety of printed matter with a small quantity.
Whether it is the cost of purchasing machinery or the cost of printing, digital printing is more affordable than traditional printing. And its flexibility is very high, whether it is the printing effect of the packaging bag and the cost-effectiveness are very high.
Post time: Dec-20-2021