1. Packaging is a kind of sales force.
The exquisite packaging attracts customers, successfully attracts the attention of consumers, and makes them have the urge to buy. If the pearl is placed in a torn paper bag, no matter how precious the pearl is, I believe that no one will care about it.
2. Packaging is a kind of discernment.
Although it succeeded in attracting consumers, buying the packaging but leaving the product behind is basically because the core of the packaging did not highlight the appeal of pearls (products), and such product packaging also failed. Although today’s consumers don’t buy caskets and return beads to pour out the wine and take away the bottles, they also need to allow consumers to fully understand the functions and characteristics of the product after seeing the packaging.
3. Packaging is a kind of brand power.
The 21st century has entered the era of brand consumption, and has entered an era of personalized consumption. Consumers purchase products not only to meet material needs, but also to value the personal satisfaction and spiritual pleasure that products can bring to themselves. This requires the senses. Rely on packaging to show it.
As the external manifestation of a brand, packaging is what the company hopes its brand will give consumers. The difference it produces and the “brand characteristics” that it exhibits make it a dominant factor in attracting consumers.
The material and spiritual benefits carried by the packaging are what consumers buy. The brand represented by the packaging must be imprinted in the mind and fully demonstrate the connotation of the brand. If the connotation is not or is not prominent, and consumers hear and see the packaging without creating associations, the brand becomes a source of water.
4. Packaging is a kind of cultural power.
The core of packaging is not only reflected in the appearance of the image, it is important to show the fusion between personality and affinity, and to effectively display the carried culture.
5. Packaging is an affinity.
Product packaging is to take the consumer as the center, meet the different needs of consumers, and at the same time bring consumer affinity.
Post time: Oct-12-2021