Pankhani yogulitsa malonda, ndi chiyani choyamba chomwe chimakopa chidwi cha kasitomala? Nthawi zambiri, ndi paketi. M'malo mwake, kulongedza kungapangitse kapena kusokoneza chipambano cha malonda anu. Sikuti kungoteteza zomwe zili mkati; ndi kupanga mawonekedwe owoneka bwino omwe amalumikizana ndi mbiri ya mtundu wanu, mtundu wake, ndi zomwe amakonda. Koma kodi ma brand apamwamba amatha bwanji kukhomerera njira zawo zopangira ndikuyendetsa malonda? Tiyeni tifufuze momwe mungapezere kupambana komweko kudzeramatumba osindikizidwa oimilirandi njira zosinthira zonyamula.
Mphamvu ya Packaging's "Look" ndi "Feel"
Mukaganizira zamtundu wodziwika padziko lonse lapansi, zotengera zawo nthawi yomweyo zimabwera m'maganizo, sichoncho? Tengani mabokosi owoneka bwino a Apple, ocheperako kapena ma signature a buluu a Tiffany - onse ali ndi chizindikiritso chomwe chimazindikirika nthawi yomweyo. Kapangidwe kazopakapaka kamakhala ndi gawo lofunika kwambiri pakukopa makasitomala. Imalankhula zamtundu wamtunduwu ndikupanga kulumikizana kwamalingaliro ndi wogula kuyambira poyang'ana koyamba.
Kwa mabizinesi omwe amaganizira zikwama zamatumba zosindikizidwa, zokometsera ndizofunikira kwambiri. Kupaka mwamakonda kumalola mitundu yofananira, ma logo, ndi mapangidwe omwe amapangitsa kuti malonda anu aziwoneka bwino pamsika wokhala ndi anthu ambiri. Gawo labwino kwambiri? Tchikwama zosindikizidwa zomwe zimasindikizidwa ndizotsika mtengo zikapangidwa mochulukira, zomwe zimapereka phindu lalikulu pazachuma. Kaya mukugulitsa mapuloteni a ufamatumba a aluminiyamu zojambulazokapena chinthu china chilichonse, izi zitha kusiya chidwi.
Kufotokozera Mbiri Yanu Yamtundu Kupyolera mu Packaging
Zogulitsa zanu sizongopangidwa chabe - ndizoyimira moyo. Kuyika kwapadera kumapitilira kungokhala wokongola; ili ndi mphamvu yofotokozera mbiri ya mtundu wanu. Kupaka ndi komwe malonda anu amatha kulankhula mwachindunji kwa makasitomala anu, ndikugawana nawo nkhani yake.
Mwamboimiliranimatumbakukupatsirani mpata woti mufotokozere cholinga, zikhulupiriro, ndi tanthauzo la mtundu wanu. Ingoganizirani mtundu wosamala zaumoyo womwe ukugwiritsa ntchito zinthu zokomera chilengedwe, kapena chinthu chapamwamba chokulungidwa m'mapangidwe omwe amafuula mopanda tsankho. Nkhani kumbuyo kwa phukusi imalumikizana ndi ogula pamlingo wakuya, kukulitsa kulumikizana kwawo kwamalingaliro ndi chinthucho. Ndipo chomangira chamaganizo chimenecho? Nthawi zambiri zimatsogolera ku malonda apamwamba ndikubwereza kugula.
Kupititsa patsogolo luso la Makasitomala
Kuyika sikungokhudza momwe malonda amawonekera, komanso momwe amamvera kwa kasitomala. Ganizirani za chisangalalo chotsegula chopangidwa ndi Apple, pomwe gawo lililonse lazopaka limapangidwa kuti likhale chochitika. Mfundo yomweyi imagwiranso ntchito pazinthu zilizonse, makamaka ngati mukugwiritsa ntchito matumba oyimilira. Zikwama zosinthika izi sizimangoteteza zomwe zili mkatimo komanso zimapatsanso maubwino ogwira ntchito ngati zipi zosinthika, kusavuta, komanso kusuntha.
Kupaka kwanu kuyenera kukhala ngati chowonjezera chamtundu wazinthu zanu, kukulitsa luso la ogwiritsa ntchito. Ndi zinthu monga zosavuta kugwiritsa ntchito zipi, mazenera owonekera, kapena zong'ambika, ogula amatha kupeza zinthu zanu mosavuta pomwe akusangalala ndi unboxing. Zokhudza zazing'onozi zimakweza kukhutitsidwa konse ndi kukhulupirika kwa makasitomala anu, zomwe zimatsogolera ku chipambano chanthawi yayitali.
Kukula Kufunika Kokhazikika
Kukhazikika sikulinso chizolowezi-ndichofunikira. Ogula masiku ano amasamala kwambiri za chilengedwe kuposa kale lonse, ndipo amayembekezera kuti malonda atsatire. Kugwiritsa ntchito zinthu zobwezerezedwanso kapena kusankhamatumba osawonongekazitha kukulitsa kwambiri mbiri ya mtundu wanu.
Kukhazikika sikungokhudza kukwaniritsa udindo; ndi chida chachikulu cha malonda. Mwachitsanzo, ma brand ngati Starbucks amadziwika ndi mapangidwe awo okonda zachilengedwe omwe amagwirizana ndi zomwe ogula amafuna. Mofananamo, matumba osindikizidwa osindikizidwa opangidwa kuchokera kuzinthu zobwezerezedwanso amapereka yankho lachilengedwe lomwe limakopa ogula amakono odziwa zachilengedwe. Poika patsogolo ma CD okhazikika, mukuwonetsa kuti kampani yanu ili ndi udindo pagulu komanso ikugwirizana ndi zomwe makasitomala amakonda.
Imani Pamodzi ndi Zopaka Zapadera komanso Zosiyana
Pamsika wampikisano, malonda anu ayenera kuonekera. Kupaka kumagwira ntchito yofunika kwambiri pakusiyanitsa. Ganizirani momwe kulongedza kwa LEGO kumalimbikitsa ukadaulo, kapena momwe bokosi lokongola la Chanel limalimbikitsira luso lapamwamba. Mitundu iyi yakweza mipiringidzo, ndipo kuyika kwake kwakhala chinthu chofunikira kwambiri pakupambana kwawo.
Kwa bizinesi yanu, thumba losindikizidwa losindikizidwa likhoza kusintha masewera. Ndi mapangidwe amatumba osinthika, mutha kuyesa mitundu yowoneka bwino, zatsopano monga zomaliza za holographic kapena zokutira za matte, ndi mawonekedwe apadera kuti mupange mawonekedwe owoneka bwino. Mapaketi osindikizidwa amangopangitsa kuti malonda anu aziwoneka okongola komanso amalimbitsa umunthu wa mtundu wanu, zomwe zimapangitsa kuti zikhale zopambana kuposa omwe akupikisana nawo.
Kutsiliza: Kupaka ngati Chida Chogulitsa
Kulongedza katundu si njira yodzitetezera; ndi chida champhamvu chamalonda chomwe chimakhudza khalidwe la ogula. Kuchokera pakupanga chidwi choyambirira mpaka kunena nkhani ya mtundu wanu, kulongedza kumatha kukhudza kwambiri kupambana kwa njira yanu yogulitsa. Matumba amatumba osindikizidwa osindikizidwa amapereka mgwirizano wabwino pakati pa kukongola, magwiridwe antchito, ndi kukhazikika, ndikupereka yankho losinthika lomwe limagwirizana ndi zofuna zamakono za ogula.
Ngati mukuyang'ana kuti mukweze kupezeka kwa mtundu wanu ndikuyendetsa malonda, lingalirani zophatikizira zikwama zosindikizidwa munjira yanu yopangira. PaDINGLI PAK, timakhazikika pazikwama zamtundu wapamwamba zosindikizidwa, kuphatikiza zathu zotchukamatte osindikizidwa mapuloteni ufa phukusi. Izi matumba a aluminiyamu zojambulazo ndiabwino posungira zinthu zatsopano pomwe akupereka njira yowoneka bwino komanso yokhazikika.
Nthawi yotumiza: Dec-20-2024