Parizvino, kukura kwemusika wepasi rose wekurongedza kunonyanya kutungamirwa nekukura kwekupedzisira-mushandisi kudiwa mumaindasitiri echikafu nechinwiwa, ezvitoro uye ehutano. Panyaya yenzvimbo, nzvimbo yeAsia-Pacific yagara iri imwe yenzvimbo huru dzekuwana mari kuindasitiri yepasirese yekurongedza. Kukura kwemusika wekurongedza mudunhu rino kunonyanya kukonzerwa nekuwedzera kwekutengesa e-commerce munyika dzakaita seChina, India, Australia, Singapore, Japan neSouth Korea.
Matanho mashanu makuru muindasitiri yekurongedza yepasi rose
Maitiro ekutanga, kurongedza zvinhu zviri kuwedzera uye zvakanyanya kushamwaridzana kwezvakatipoteredza
Vatengi vari kuramba vachiwedzera kutarisisa kukanganiswa kwezvakatipoteredza kwekurongedza. Naizvozvo, mabhureki nevagadziri vanogara vachitsvaga nzira dzekuvandudza yavo yekurongedza zvinhu uye kusiya fungidziro mupfungwa dzevatengi. Green packaging haisi yekuvandudza iyo yakazara brand mufananidzo, asiwo nhanho diki yakanangana nekuchengetedzwa kwezvakatipoteredza. Kubuda kweiyo bio-yakavakirwa uye inovandudzwa zviwanikwa uye kutorwa kwezvinhu zvinosungirirwa kwakawedzera kusimudzira kudiwa kwegirinhi kurongedza mhinduro, ikava imwe yemhando yepamusoro yekurongedza yakakwezva kutarisisa kwakawanda muna 2022.
Yechipiri maitiro, kurongedza kwakasarudzika kunotungamirwa nemireniyamu
Kuwedzera kwemari inoraswa yemireniyumu uye kuenderera mberi kwekusimudzirwa kwemadhorobha kwepasirese kwakonzera kuwedzera kudiwa kwezvinhu zvevatengi mumapakeji emhando yepamusoro. Kuenzaniswa nevatengi munzvimbo dzisiri dzemadhorobha, mamireniyumu ari munzvimbo dzemumadhorobha anowanzo shandisa yakawanda pane angangoita ese marudzi ezvigadzirwa zvevatengi nemasevhisi. Izvi zvakakonzera kuwedzera kwekudiwa kwepamusoro-mhando, yakanaka, inoshanda uye yakanakira kurongedza. Kurongedza kwakasarudzika kwakakosha pakurongedza zvigadzirwa zvemhando yepamusoro zvevatengi senge shampoos, maconditioner, lipsticks, moisturizers, makirimu uye sipo. Uku kurongedza kunovandudza kukwezva kwechigadzirwa kukwezva vatengi vemireniyumu. Izvi zvakurudzira makambani kuti atarise kugadzira zvemhando yepamusoro uye zvekuvandudza zvigadziriso zvekurongedza kuti zvigadzirwa zvive zveumbozha.
Maitiro echitatu, kudiwa kwe e-commerce kurongedza kuri kuwedzera
Kukura kwemusika wepasirese e-commerce kuri kutyaira kudiwa kwepasirese kurongedza, inova imwe yematanho makuru ekurongedza mukati megore rose ra2019. Kureruka kwekutenga online uye kuwedzera kwekupinda kwemasevhisi eInternet, kunyanya munyika dzichiri kusimukira, India, China, Brazil. , Mexico neSouth Africa, vakaedza vatengi kushandisa mapuratifomu ekutenga online. Nekuwedzera kukurumbira kwekutengesa kwepamhepo, kudiwa kwekurongedza zvigadzirwa zvekutakura zvakachengeteka zvezvigadzirwa kwakawedzerawo zvakanyanya. Izvi zvinomanikidza vatengesi vepamhepo uye makambani e-commerce kushandisa marudzi akasiyana emabhokisi ane makora uye kuita matekinoroji matsva.
Chimiro chechina, flexible packaging inoramba ichikura nokukurumidza
Musika wekurongedza unochinjika unoenderera mberi kuve imwe yeinokurumidza kukurumidza zvikamu zvepasi rose indasitiri yekurongedza. Nekuda kwehunhu hwayo hwekutanga, mutengo-unoshanda, nyore, kuita uye kusimba, kurongedza kuchinjika ndeimwe yemaitiro ekurongedza ayo akawanda uye akawanda ma brand nevagadziri vanozotora muna 2021. uye kushanda nesimba kuvhura, kutakura uye kuchengeta senge zipi yekuvhara zvakare, kubvarura notchi, kupenengura zvivharo, maburi ekurembera uye microwaveable. mabhegi ekurongedza. Flexible packaging inopa nyore kune vatengi uku vachiona kuchengetedzwa kwechigadzirwa. Parizvino, musika wekudya uye zvinwiwa ndiwo mushandisi mukuru wekupedzisira wekuchinjika kurongedza. Zvinotarisirwa kuti panosvika 2022, kudiwa kwekurongedza kuchinjika mumaindasitiri emishonga uye zvekuzora kuchawedzerawo zvakanyanya.
Yechishanu maitiro, smart packaging
Smart packaging ichakura ne11% ne2020. Ongororo yeDeloitte inoratidza kuti izvi zvichagadzira 39.7 bhiriyoni US madhora mumari. Smart packaging inonyanya muzvinhu zvitatu, hesita uye yehupenyu kutenderera manejimendi, kutendeseka kwechigadzirwa uye ruzivo rwemushandisi. Zvinhu zviviri zvekutanga zviri kukwezva mari yakawanda. Aya ekurongedza masisitimu anogona kutarisa tembiricha, kuwedzera hupenyu hwesherufu, kuona kusvibiswa, uye kuona kuendeswa kwezvigadzirwa kubva kwazvakatangira kusvika kumagumo.
Nguva yekutumira: Zvita-22-2021