Ibhegi yokupakisha kumashishini amaninzi ixhomekeke kushicilelo lwedijithali. Umsebenzi woshicilelo lwedijithali uvumela inkampani ukuba ibe neengxowa zokupakisha ezintle kwaye ezintle. Ukusuka kwimizobo ekumgangatho ophezulu ukuya kwipakethe yemveliso eyenzelwe wena, ushicilelo lwedijithali luzele ngamathuba angapheliyo. Nazi iinzuzo ezi-5 zokusebenzisa ushicilelo lwedijithali kwipakethe:
(1) Ukuguquguquka okuphezulu
Xa kuthelekiswa noshicilelo lwemveli, ushicilelo lwedijithali lubhetyebhetye kakhulu. Ngoyilo lokupakisha lwesipho kunye noshicilelo lwedijithali, iingxowa zokupakisha ezikumgangatho ophezulu zinokwenziwa ngokwezifiso. Ngenxa yokuba ushicilelo lwedijithali lunokuguqula ngokukhawuleza uyilo oluyimpazamo yoshicilelo, iimpawu zinokunciphisa kakhulu ilahleko yeendleko ezibangelwa ziimpazamo zoyilo.
Ibhegi yokupakisha ukutya
(2) Misa imarike yakho
Abathengi ekujoliswe kubo banokujoliswa ngokuprinta ulwazi oluthile kwisikhwama sokupakisha. Ukuprintwa kweDijithali kunokushicilela ulwazi lwemveliso, iinkcukacha, abantu abasebenzayo kunye neminye imifanekiso okanye umbhalo kwipakethe yangaphandle yemveliso ukujolisa kwimarike yakho ethile ngengxowa yokupakisha imveliso, kwaye inkampani ngokwemvelo iya kuba nesantya esiphezulu sokuguqulwa kunye nereyithi yokubuya.
(3) Yenza umfanekiso wokuqala
I-brand ixhomekeke kakhulu kwimpembelelo yomthengi kwingxowa yokupakisha. Nokuba ngaba imveliso ihanjiswa ngeposi okanye umsebenzisi uyithenga ngokuthe ngqo evenkileni, umsebenzisi unxibelelana ngokupakishwa kwemveliso ngaphambi kokubona imveliso. Ukongeza izinto zoyilo lwesiko kwipakethe yangaphandle yezipho kunokudala umbono olungileyo wokuqala kubathengi.
(4) Ulwahlulo loyilo
Kushicilelo lwedijithali, amashumi amawaka emibala idla ngokuxutywa kwaye ibekwe ngaphezulu yi-XMYK. Nokuba ngumbala omnye okanye umbala wegradient, unokusetyenziswa ngokuguquguqukayo. Oku kwenza ukuba ibhegi yokupakisha imveliso yebrand ibe yodwa.
Isipho sokuqala seSiseti-Michi Nara
(5) Ukuprintwa kwebhetshi encinci
Ukuze ugcine indawo yokugcina isikhwama sokupakisha, iinkampani ezininzi ngoku zifuna ukwenza ngokwezifiso isikhwama sokupakisha isipho ngokobuncinci bobungakanani. Ngenxa yokuba indlela yoshicilelo yemveli iyabiza kushicilelo lwebhetshi encinci, yophule injongo yoqobo yamashishini amaninzi kwibhetshi encinci ngokwezifiso. Ukuguquguquka koshicilelo lwedijithali kuphezulu kakhulu, kwaye kubiza kakhulu kwiindidi ezininzi eziprintiweyo ezinobungakanani obuncinci.
Ingaba lixabiso lokuthenga oomatshini okanye iindleko zokuprinta, ushicilelo lwedijithali lufikeleleka ngakumbi kunoshicilelo lwemveli. Kwaye ukuguquguquka kwayo kuphezulu kakhulu, nokuba yimpembelelo yokushicilela yesikhwama sokupakisha kunye neendleko-zokusebenza ziphezulu kakhulu.
Ixesha lokuposa: Dec-20-2021