Iindlela ezintlanu eziphambili kushishino lokupakisha lwehlabathi

Okwangoku, ukukhula kwemarike yokupakisha yehlabathi kuqhutywa ikakhulu kukukhula kwemfuno yabasebenzisi bokugqibela kukutya nesiselo, ukuthengisa kunye nokhathalelo lwempilo. Ngokumalunga nommandla wejografi, ummandla waseAsia-Pacific ubusoloko ungowona mthombo uphambili wengeniso kushishino lokupakisha lwehlabathi. Ukukhula kwemarike yokupakisha kulo mmandla ngenxa yokwanda kwemfuno yokuthengisa e-e-commerce kumazwe anje nge China, Indiya, Ostreliya, Singapore, Japan kunye noMzantsi Korea.

Iindlela ezintlanu eziphambili kushishino lokupakisha lwehlabathi
Umkhwa wokuqala, izinto zokupakisha ziba ngakumbi kwaye zihambelana nokusingqongileyo
Abathengi baya benovelwano ngakumbi nangakumbi kwimpembelelo yokusingqongileyo yokupakishwa. Ke ngoko, iibrendi kunye nabavelisi bahlala bejonge iindlela zokuphucula izixhobo zabo zokupakisha kwaye bashiye umbono kwiingqondo zabathengi. Ukupakishwa okuluhlaza akukona nje ukuphucula umfanekiso we-brand jikelele, kodwa kunye nesinyathelo esincinci ekukhuseleni kokusingqongileyo. Ukuvela kwezinto ezisekwe kwibhayoloji kunye nokuhlaziywa kwezinto eziluhlaza kunye nokwamkelwa kwezixhobo ezivundisiweyo kukhuthaze ngakumbi imfuno yezisombululo zokupakisha eziluhlaza, ibe yenye yeendlela eziphambili zokupakisha eziye zatsala umdla omkhulu ngo-2022.

Umkhwa wesibini, ukupakishwa kwe-luxury kuya kuqhutywa yi-millennials
Ukonyuka komvuzo olahlwayo weminyaka eliwaka kunye nophuhliso oluqhubekayo lokufudukela kwabantu ezidolophini kwihlabathi kukhokelele ekwenyukeni kwemfuno yempahla yabathengi kwipakethe emnandi. Xa kuthelekiswa nabathengi abakwimimandla engeyiyo yasezidolophini, iwaka leminyaka kwimimandla yasezidolophini ngokubanzi lichitha ngaphezulu phantse kuzo zonke iindidi zeempahla neenkonzo zabathengi. Oku kuye kwakhokelela ekwandeni kwemfuno yomgangatho ophezulu, omhle, osebenzayo kunye nokupakishwa okufanelekileyo. Ukupakishwa kobunewunewu kubalulekile ekupakisheni iimveliso zabathengi ezikumgangatho ophezulu ezifana neshampu, iiconditioner, imilomo, izinto zokuthambisa, iikhrimu kunye nesepha. Le phakheji iphucula umdla wobuhle bemveliso ukutsala abathengi beminyaka eyiwaka. Oku kuye kwabangela ukuba iinkampani zigxile ekuphuhliseni izisombululo zokupakishwa ezikumgangatho ophezulu kunye nezintsha ukwenza iimveliso zibe nobunewunewu ngakumbi.

Umkhwa wesithathu, imfuno yokupakishwa kwe-e-commerce iyakhula
Ukukhula kwemarike ye-e-commerce yehlabathi kuqhuba imfuno yokupakisha yehlabathi, yenye yeendlela eziphambili zokupakisha kulo lonke unyaka ka-2019. Uncedo lokuthenga kwi-Intanethi kunye nokunyuka kwezinga lokungena kweenkonzo ze-Intanethi, ngakumbi kumazwe asakhasayo, eIndiya, eChina, eBrazil. , eMexico naseMzantsi Afrika, baye bahenda abathengi ukuba basebenzise amaqonga okuthenga kwi-intanethi. Ngokukhula kokuthandwa kweentengiso ze-intanethi, imfuno yokupakishwa kweemveliso zothutho olukhuselekileyo lweemveliso nayo inyuke kakhulu. Oku kunyanzela abathengisi be-intanethi kunye neenkampani ze-e-commerce ukuba zisebenzise iintlobo ezahlukeneyo zeebhokisi zentsimbi kunye nokuphumeza iteknoloji entsha.

Umkhwa wesine, ukupakishwa okuguquguqukayo kuqhubeka nokukhula ngokukhawuleza
Imakethi yokupakisha eguquguqukayo iyaqhubeka nokuba yenye yezona ndawo zikhula ngokukhawuleza kushishino lokupakisha lwehlabathi. Ngenxa yomgangatho wayo weprimiyamu, ukusebenza kakuhle kweendleko, ukwenza lula, ukusebenza kunye nozinzo, ukupakishwa okuguquguqukayo kukwayenye yeendlela zokupakisha eziya kuthatyathwa ngakumbi ziimpawu kunye nabavelisi ngo-2021. kunye nomzamo wokuvula, ukuthwala kunye nokugcina okufana nokuvala iziphu kwakhona, iinotshi zokukrazula, ukuxobula iziciko, iimpawu zemingxuma ejingayo kunye ne-microwaveable. iingxowa zokupakisha. Ukupakishwa okuguquguqukayo kubonelela ngokulula kubathengi ngelixa uqinisekisa ukhuseleko lwemveliso. Okwangoku, imakethi yokutya kunye nesiselo ngoyena msebenzisi wokugqibela wokupakisha oguquguqukayo. Kulindeleke ukuba ngo-2022, imfuno yokupakishwa okuguquguqukayo kumashishini amayeza kunye nezithambiso nayo iya kunyuka kakhulu.

Umkhwa wesihlanu, ukupakishwa okuhlakaniphile
Ukupakishwa kwe-Smart kuya kukhula nge-11% ngo-2020. Uphando lwe-Deloitte lubonisa ukuba oku kuya kudala i-39.7 yeebhiliyoni zeedola zase-US kwingeniso. Ukupakishwa okuhlakaniphile kukwimiba emithathu, uluhlu lwempahla kunye nolawulo lomjikelo wobomi, imfezeko yemveliso kunye namava omsebenzisi. Imiba emibini yokuqala itsala utyalo-mali olungakumbi. Ezi nkqubo zokupakisha zinokubeka iliso kwiqondo lokushisa, ukwandisa ubomi beshelufu, ukubona ukungcola, kunye nokulandelela ukuhanjiswa kweemveliso ukusuka kwimvelaphi ukuya ekupheleni.