Ukuya evenkileni kutshanje, unokufumanisa ukuba uninzi lweemveliso ezithengiswa ngokukhawuleza esiziqhelileyo zibekwe kwindawo entsha yeKrisimesi. Ukususela kwiilekese eziyimfuneko, iibhiskithi, kunye neziselo zeminyhadala ukuya kwithowusti ebalulekileyo yesidlo sakusasa, izinto ezithambisayo zokuhlambela iimpahla, njl.njl. Ucinga ukuba yeyiphi eyona mibhiyozo?
Tyena imvelaphiCikrismesi
IKrisimesi yavela kuMthendeleko weSaturnalia xa amaRoma amandulo ayebulisa uNyaka oMtsha, kwaye ayinanto yakwenza nobuKristu. Emva kokuba ubuKristu buphumelele kuBukhosi baseRoma, i-Holy See ifake lo mbhiyozo wesintu kwinkqubo yobuKristu, kwaye kwangaxeshanye ibhiyozela ukuzalwa kukaYesu. Kodwa iKrismesi asingomhla wokuzalwa kukaYesu, kuba “iBhayibhile” ayilichazi ixesha elingqalileyo lokuzalwa kukaYesu, yaye ayiwukhankanyi nombhiyozo onjalo, ongumphumo wobuKristu obamkela kwiintsomi zamandulo zamaRoma.
Yintoni ukwenziwa ngokwezifiso kunye nokusetyenziswa kweengxowa zokupakisha?
Iingxowa zokupakisha aziboneleli nje ngokulula kubathengi, kodwa zikwasebenza njengethuba lokuthengisa kwakhona imveliso okanye uphawu. Iingxowa zokupakisha ezenziwe kakuhle ziya kwenza abantu bathande ukuncoma. Nokuba iibhegi zokupakisha ziprintwa ngeempawu zorhwebo ezitsala amehlo okanye izibhengezo, abathengi baya kukulungela ukuzisebenzisa kwakhona. Olu hlobo lweengxowa zokupakisha lube yenye yezona zinto zisebenzayo kwaye zingabizi kakhulu kwiintengiso zeendaba.
Uyilo lwengxowa yokupakisha ngokubanzi lufuna ukulula kunye nobuhle. Umphambili woyilo lwengxowa yokupakisha kunye nenkqubo yoshicilelo ngokubanzi isekelwe kwilogo yenkampani kunye negama lenkampani, okanye ifilosofi yeshishini lenkampani. Uyilo akufuneki lube nzima kakhulu, olunokuthi lwenze nzulu ukuqonda kwabathengi ngenkampani. Okanye imbonakalo yemveliso, ukufumana isiphumo esihle sopapasho, ukupakishwa kwengxowa yokushicilela kunempembelelo enkulu ekwandiseni ukuthengisa, ukuseka uphawu oludumileyo, ukuvuselela umnqweno wokuthenga kunye nokuphucula ukhuphiswano.
Njengoko isiseko soyilo lwengxowa yokupakisha kunye nesicwangciso sokushicilela, ukusekwa komfanekiso wenkampani kudlala indima ebalulekileyo engenakuhoywa. Njengesiseko soyilo, kubaluleke kakhulu ukubamba ifom yesayikholoji. Ngokwembono yesayikholoji yokubonwayo, abantu abazithandi iimonotonous kunye neefom ezifanayo kwaye balandela utshintsho olwahlukileyo. Ukupakishwa kwengxowa yoshicilelo kufuneka kubonise iimpawu ezahlukileyo zenkampani.
Uyilo lokupakisha lunokutsala njani umdla wabathengi wokuthenga?
Yinto yokuqala abadibana nayo phambi kokuthenga imveliso. Kodwa ukupakishwa kwenza okungakumbi kunoko. Oku kukwachaphazela izigqibo zabo zokuthenga.
Incwadi ayinakugwetywa ngeqweqwe layo, kodwa imveliso ijongwa ikakhulu ngokupakishwa kwayo.
Ngokutsho kohlolisiso, abathengi abasi-7 kwabali-10 bayavuma ukuba indlela izinto ezipakishwa ngayo zinempembelelo ngayo kwizigqibo abazenzayo zokuthenga. Emva kwayo yonke loo nto, ukupakishwa kunokuthetha ibali, ukuseta ithoni kwaye uqinisekise amava abambekayo kubathengi.
Inqaku elipapashwe kwiphephancwadi iPsychology and Marketing lichaza indlela ubuchopho bethu obuphendula ngayo kwiipakethe ezahlukeneyo. Uphando luye lwafumanisa ukuba ukujonga ukupakishwa kwezinto ezintle kukhokelela ekusebenzeni kwengqondo. Ikwabangela umsebenzi kwimimandla yobuchopho ehambelana nomvuzo, kwaye ukupakishwa okungathandekiyo kunokuvuselela iimvakalelo ezingalunganga.
Ixesha lokuposa: Dec-24-2022