Ukupakishwa akuyona nje incwadi yemveliso, kodwa kunye neqonga lentengiso yeselula, elinyathelo lokuqala lokuthengisa uphawu. Ngexesha lokuphuculwa kokusetyenziswa, ngakumbi nangakumbi iimveliso zifuna ukuqala ngokuguqula ukupakishwa kweemveliso zabo ukwenza ukupakishwa kwemveliso ehlangabezana neemfuno zabathengi.
Ke, ngaba iinkcukacha zokupakishwa kwemveliso kufuneka zibe nkulu okanye ufanele uhleke?
Iinkcukacha zokupakisha azikwazi ukulandela indlela ethanda ngayo, kodwa zixhomekeke kwimfuno yabathengi kunye neemeko zokusetyenziswa. Kuphela kuxa iinkcukacha zemveliso zilungelelaniswe ngokupheleleyo kunye neemeko zokusetyenziswa apho zinokuphumelela ukuqondwa kwimarike.
Imidiya yoluntu ihlasela ixesha labantu eliqhekezayo. Ukuba abanakubangela izihloko kwi-Intanethi, kufana nokungathi abanakuxhokonxa amanzi, kwaye kunzima ukufumana ingqalelo yabanye. Kwixesha le-Intanethi, intengiso ayikoyiki ukuba ne-slot, kodwa kwakhona ukungabi nendawo yokunxibelelana, kwaye "ukupakishwa okuninzi" yindlela elungileyo yokutsala ingqalelo yabathengi.
Ulutsha luziva luhlaziyekile kuyo yonke into. "Ukupakishwa okukhulu" okuphumelelayo akunakukwandisa kuphela umthamo wokuthengisa wemveliso ethile ye-brand, kodwa kunye nokwandisa ngokungabonakaliyo imemori ye-brand yabathengi, enokuphucula ngokufanelekileyo ulwazi lwe-brand kunye neNgqwalasela.
Ukususela kwiziselo ukuya kwi-snacks
Indlela "encinci" yokupakishwa kwempahla
Ukuba ukupakishwa okukhulu kukudala imisitho kwaye "yi-arhente eneencasa" zobomi, ke ukupakisha okuncinci kukufuna ubomi obugqibeleleyo. Ukuxhaphaka kokupakishwa okuncinci yindlela yokusetyenziswa kweemarike.
01 “Uqoqosho Lwesithukuthezi”
Ngokwedatha evela kwiSebe leMicimbi yoLuntu, ilizwe lam labantu abadala abangatshatanga liphezulu njengezigidi ezingama-240, apho abantu abadala abangaphezu kwezigidi ezingama-77 bahlala bodwa. Kulindeleke ukuba eli nani linyuke liye kutsho kwizigidi ezingama-92 ngo-2021.
Ukuze kuhlangatyezwane neemfuno zabangabodwa, iipakethe ezincinci ziye zaduma emarikeni kwiminyaka yakutshanje, kwaye ukutya neziselo ngezixa ezincinci ziye zanda. Idatha encinci ibonisa ukuba "ukutya komntu omnye" njengeebhotile ezincinci zewayini kunye neponti yerayisi zinyuke ukuya kuthi ga kwi-30% ngonyaka kwi-Tmall.
Inxalenye encinane ifanelekile ukuba umntu omnye anandiphe. Akukho mfuneko yakuqwalasela indlela yokugcinwa ngayo emva kokutya, yaye akukho mfuneko yokuqwalasela enoba abanye bakulungele kusini na ukuba nesabelo kunye. Ihambelana kakhulu neemfuno zobomi bomntu.
Kwimarike ye-snack, ukupakishwa kwe-mini kuye kwaba ngusaziwayo we-Intanethi kudidi lweendongomane. 200g, 250g, 386g, 460g ziyafumaneka kwiipakethe ezahlukeneyo. Ukongeza, i-Haagen-Dazs, eyaziwa ngokuba yi "Noble Ice Cream", iphinde yatshintsha iphakheji ye-392g yokuqala ibe yiphakheji encinci ye-81g.
E-China, ukuthandwa kweepakethi ezincinci kuxhomekeke kumandla ahlala enyuka enkcitho yabantu abancinci abangatshatanga. Into abayizisayo kukuxhaphaka koqoqosho oluzimeleyo, kunye neemveliso ezininzi zeepakethe ezincinci kunye "nomntu omnye" kunye "noyedwa hi" kunokwenzeka ukuba zivelele. "Imodeli ye-self-lohas eyodwa" iyavela, kwaye iipakethe ezincinci ziye zaba yimveliso ehambelana kakhulu "noqoqosho oludwa".
Ixesha lokuposa: Dec-15-2021