1. Ukupakishwa luhlobo lwamandla okuthengisa.
Ukupakishwa okugqwesileyo kutsala abathengi, kutsale ngempumelelo ingqalelo yabathengi, kwaye kubenze babe nomnqweno wokuthenga. Ukuba iperile ifakwe kwisikhwama sephepha esikrazukileyo, kungakhathaliseki ukuba iperile ixabiseke kangakanani, ndiyakholelwa ukuba akukho mntu uya kukhathalela.
2. Ukupakishwa luhlobo lokuqonda.
Nangona iphumelele ukutsala abathengi, ukuthenga isingxobo kodwa ukushiya imveliso ngasemva kuba undoqo wokupakisha awukhange uqaqambise umtsalane weeperile (iimveliso), kwaye ukupakishwa kwemveliso okunjalo nako kusilele. Nangona abathengi banamhlanje abathengi iibhokisi kunye nokubuyisela amaso ukugalela iwayini kwaye bathathe iibhotile, kufuneka bavumele abathengi ukuba baqonde ngokupheleleyo imisebenzi kunye neempawu zemveliso emva kokubona ukupakishwa.
3. Ukupakishwa luhlobo lwamandla ohlobo.
Inkulungwane yama-21 ingene kwixesha lokusetyenziswa kophawu, kwaye ingene kwixesha lokusetyenziswa komntu. Abathengi bathenga iimveliso kungekuphela nje ukuze bahlangabezane neemfuno zezinto eziphathekayo, kodwa kwakhona ukuze baxabise ulwaneliseko lobuqu nolonwabo lokomoya olunokuziswa yimveliso kubo. Oku kufuna iimvakalelo. Thembela ekupakishweni ukuyibonisa.
Njengombonakaliso wangaphandle we-brand, ukupakishwa yinto inkampani ethemba ukuba uphawu lwayo luya kunika abathengi. Umahluko owuvelisayo kunye "neempawu ze-brand" ezibonisayo zenza ukuba ibe yinto ephambili ekutsaleni abathengi.
Iingenelo zokwenyama nezokomoya ezithwalwa yipackage zithengwa ngabathengi. I-brand emele ukupakishwa kufuneka ishicilelwe engqondweni kwaye ibonise ngokupheleleyo i-connotation ye-brand. Ukuba i-connotation ayikho okanye ayibonakali, kwaye abathengi beva kwaye babone ukupakishwa ngaphandle kokudala imibutho, uphawu luba ngumthombo wamanzi.
4. Ukupakishwa luhlobo lwamandla enkcubeko.
Ingundoqo yokupakisha ayibonakali nje kwimbonakalo yomfanekiso, kubalulekile ukubonisa ukudibanisa phakathi kobuntu kunye nobudlelwane, kunye nokubonisa ngokufanelekileyo inkcubeko eqhutywe.
5. Ukupakishwa kubudlelwane.
Ukupakishwa kwemveliso kukuthatha umthengi njengeziko eliphambili, ukuhlangabezana neemfuno ezahlukeneyo zabathengi, kwaye kwangaxeshanye ukuzisa ubudlelwane bomthengi.
Ixesha lokuposa: Oct-12-2021