Njengamanje, ukukhula kwemakethe yephakheji yomhlaba wonke kuqhutshwa ukukhula kwesidingo se-End-SER SENDUS ekudleni nasekuphulweni kweziphuzo, izimboni zezempilo kanye nezempilo. Ngokuya kwendawo yendawo, isifunda sase-Asia-Pacific besilokhu sikhona emthonjeni ophambili wemali engenayo embonini epaki lomhlaba. Ukukhula kwemakethe yokufaka kulesi sifunda ikakhulukazi ngenxa yokwanda kokufunwa kwe-e-commerce retail emazweni anjengeChina, India, e-Australia, eSingapore, Japan naseNingizimu Korea.
Izitayela ezinkulu ezinhlanu embonini yezokupakisha yomhlaba wonke
Ukuthambekela kokuqala, izinto zokupakisha ziya ngokuya zinobungani bemvelo
Abathengi baya ngokuya bazwela kakhulu emzuzwini wezemvelo wokupakisha. Ngakho-ke, ama-brand kanye nabakhiqizi bahlala befuna izindlela zokwenza ngcono izinto zabo zokupakisha futhi bashiye umbono ezingqondweni zamakhasimende. Ukupakishwa okuluhlaza akukhona ukuthuthukisa isithombe somkhiqizo jikelele, kepha futhi nesinyathelo esincane ekuvikelweni kwemvelo. Ukuvela kwezinto zokwenziwa ezisetshenziswayo ezisuselwa kwi-bio kanye nokuvuseleleka kanye nokwamukelwa kwezinto ezikhohlisayo ziye zathuthukisa futhi isidingo sezixazululo eziluhlaza okwesibhakabhaka, ukuba ngenye yezindlela eziphambili zokupakisha ezidonsele ukunakwa kakhulu ngo-2022.
Umkhuba wesibili, ukufakwa okunethezeka kuzoqhutshwa yiminyaka yeminyaka
Ukwanda kwemali esetshenziswayo yeminyaka eyizinkulungwane kanye nokuthuthuka okuqhubekayo kokungenwa kwabantu emadolobheni kuholele ekufunweni okwandayo kwezimpahla zabathengi ezindlini zokunethezeka. Uma kuqhathaniswa nabathengi ezindaweni ezingewona amadolobha, izinkulungwane zeminyaka emadolobheni ngokuvamile zichitha okuningi cishe kuzo zonke izigaba zempahla nezinsizakalo zabathengi. Lokhu kuholele ekukhuphukeni kwesidingo sekhwalithi ephezulu, enhle, esebenzayo futhi elula. Ukupakishwa okunethezeka kubalulekile ukupakisha imikhiqizo yabathengi esezingeni eliphakeme efana nama-shampoos, i-conditioners, izindebe zezindebe, ama-moisturizer, okhilimu kanye nezinsipho. Lokhu kupakisha kuthuthukisa ukukhanga kobuhle komkhiqizo ukuheha amakhasimende ama-Millenial. Lokhu kuye kwashukumisela izinkampani ukuthi zigxile ekuthuthukiseni izixazululo ezisezingeni eliphakeme nezintsha zokufaka imikhiqizo kungezwa kakhudlwana.
Umkhuba wesithathu, isidingo sokufakwa kwe-e-commerce siyakhuphuka
Ukukhula kwemakethe ye-e-commerce yomhlaba wonke ukushayela okufakwayo kwe-Global Pack 4. Ngokuthandwa okukhulayo kokuthengisa online, isidingo semikhiqizo yokupakisha yokuhamba okuphephile kwemikhiqizo iye yanda kakhulu. Lokhu kubutha abathengisi be-inthanethi kanye nezinkampani ze-e-commerce ukusebenzisa izinhlobo ezahlukene zamabhokisi ahlanganisiwe futhi asebenzise ubuchwepheshe obusha.
Umkhuba wesine, ukufakwa okuguquguqukayo kuyaqhubeka ukukhula ngokushesha
Imakethe yokufaka eguquguqukayo iyaqhubeka nokuba ngesinye sezingxenye ezikhula ngokushesha kakhulu zomkhakha wokufaka emhlabeni jikelele. Ngenxa yekhwalithi yayo ye-premium, ukusebenza kwezindleko, lula, ukusebenziseka kanye nokusimama, ukufakwa okuguqukayo nakho kungenye yezindawo zokupakisha, okudinga ukuvala kabusha imikhiqizo ye-zipper, okudingayo, izimbotshana zezimbali, izikhwama zokufaka izimbotshana. Ukupakisha okuguquguqukayo kuhlinzeka lula kubathengi ngenkathi kuqinisekisa ukuphepha komkhiqizo. Njengamanje, imakethe yokudla kanye nesiphuzo ngumsebenzisi omkhulu kunawo wonke wokuphapha okuguqukayo. Kulindelwe ukuthi ngo-2022, isidingo sokupakisha okuguquguqukayo emikhakheni yezemithi kanye nezimonyo futhi sizokhuphuka kakhulu.
Umkhuba wesihlanu, ukupakishwa okuhlakaniphile
Ukupakishwa kwe-Smart kuzokhula ngo-11% ngo-2020. Ucwaningo lweDeloitte lubonisa ukuthi lokhu kuzokwakha amadola angama-39.7 billion aseMelika kwimali engenayo. Ukuhlanganiswa kwe-Smart kubaluleke kakhulu ezicini ezintathu, Ukulawulwa Kwempilo Nempilo Yempilo, Ubuqotho Bomkhiqizo Nolwazi Lomsebenzisi. Izici ezimbili zokuqala ziheha ukutshalwa kwezimali okwengeziwe. Lezi zinhlelo zokupakisha zingabheka amazinga okushisa, zinwebe impilo eshalofini, zithole ukungcola, futhi zilandelele ukulethwa kwemikhiqizo kusuka kwimvelaphi kuze kube sekupheleni.
Isikhathi Sokuthumela: Dec-22-2021