Ukuya eSupermarket muva nje, ungathola ukuthi imikhiqizo eminingi ethengiswa ngokushesha esijwayelayo ifakwe emkhathini omusha kaKhisimusi. Ukusuka kuma-candies adingekayo, amabhisikidi, neziphuzo zemikhosi ku-toast ebalulekile yesidlo sasekuseni, ithambile yokuwasha, njll. Ucabanga ukuthi yimikhosi ebaluleke kakhulu?
TesukaCHristmas
UKhisimusi waqhamuka emcimbini weSaturnalia lapho amaRoma asendulo abingelela uNyaka oMusha, futhi akahlangene nalutho nobuKristu. Ngemuva kokuba ubuKristu buye banqoba uMbuso WaseRoma, bheka Ukubona kwalomkhosi wabantu kuhlelo lobuKristu, futhi ngasikhathi sinye kugubhe ukuzalwa kukaJesu. Kepha uKhisimusi akusona usuku lokuzalwa lukaJesu, ngoba "ibhayibheli" aliqolisi isikhathi esithile sokuzalwa sikaJesu, futhi asisho umkhosi onjalo, okuwumphumela wobuKristu obudonsa izinganekwane zasendulo zaseRoma.
Yini eyenziwe ngokwezifiso nokusetshenziswa kwezikhwama zokupakisha?
Izikhwama zokupakisha azihlinzeki kalula kubathengi, kepha futhi zisebenza njengethuba lokumaketha umkhiqizo noma umkhiqizo. Izikhwama eziklanywe kahle eziklanywe kahle zizokwenza abantu bathande kahle. Noma ngabe izikhwama zokupakisha ziphrintiwe ngezimpawu zokuthengisa ezibamba ngamehlo noma izikhangiso, amakhasimende azovuma ukuyisebenzisa. Lolu hlobo lwezikhwama zokupakisha selube linye yemidiya esebenza kahle kakhulu futhi engabizi kakhulu yokukhangisa.
Idizayini yesikhwama sokupakisha ngokuvamile idinga ukulula nobuhle. Ingaphambili ledizayini yezikhwama zokupakisha nenqubo yokuphrinta ngokuvamile kususelwa ku-logo yenkampani kanye negama lenkampani, noma ifilosofi yebhizinisi lenkampani. Idizayini akufanele ibe yinkimbinkimbi kakhulu, engakhulisa ukuqonda kwabathengi ngeNkampani. Noma umbono womkhiqizo, ukuthola umphumela omuhle womphakathi, ukuphrinta isikhwama esikhulu kunomthelela omuhle ekuthuthukiseni ukuthengisa, ukusungula uhlobo oludumile, kuvuselela isifiso sokuthenga kanye nokwenza ngcono ukuncintisana.
Njengoba isisekelo sokwakhiwa kwesikhwama sokufaka kanye necebo lokuphrinta, ukusungulwa kwesithombe sebhizinisi kudlala indima ebalulekile engenakunakwa. Njengesisekelo sokwakhiwa, kubaluleke kakhulu ukubaqonda i-psychology yefomu. Ngokombono wezengqondo ezibonakalayo, abantu abathandanga amafomu ane-monotous futhi afanayo futhi baphishekele izinguquko ezahlukahlukene. Ukuphrinta kwesikhwama sokupakisha kufanele kubonise izici ezihlukile zenkampani.
Ukupakishwa kungaheha kanjani ukuheha abathengi 'ukuthenga?
Yinto yokuqala abaxhumana nayo ngaphambi kokuthenga umkhiqizo. Kepha ukupakishwa kwenza okungaphezu kwalokho. Lokhu kuthinta nezinqumo zabo zokuthenga.
Incwadi kungenzeka ingahlulelwa ngesembozo sayo, kepha umkhiqizo wahlulelwa kakhulu ngokupaka kwawo.
Ngokusho kocwaningo, abathengi abayi-7 kwabangu-10 bayavuma ukuthi ukwakhiwa kokupakisha kuthonya izinqumo zabo zokuthenga. Ngemuva kwakho konke, ukupakisha kungasho indaba, setha ithoni futhi uqinisekise okuhlangenwe nakho okubonakalayo kumakhasimende.
Isihloko esishicilelwe e-Journal Psychology and Marketing sichaza ukuthi ubuchopho bethu basabela kanjani emaphaketheni ahlukahlukene. Ucwaningo luthole ukuthi ukubheka okufashisayo okubukwayo kuholela ekusebenzeni kobuchopho obukhulu. Kubangela futhi umsebenzi ezifundeni zobuchopho ezihambisana nomvuzo, futhi ukufakwa okungasebenzi kungavusa imizwa engemihle.
Isikhathi sePosi: Dec-24-2022