Uma uya esitolo muva nje, ungathola ukuthi imikhiqizo eminingi edayiswa ngokushesha esiyijwayele ifakwe esimweni esisha sikaKhisimusi. Kusukela kumaswidi adingekayo, amabhisikidi, neziphuzo zemikhosi ukuya kuthosi ebalulekile yokudla kwasekuseni, izinto ezithambisayo zokuwasha, njll. Ucabanga ukuthi iyiphi ejabulisa kakhulu?
Tyena umsuka weCikhisimusi
UKhisimusi waqala eMkhosini weSaturnalia lapho amaRoma asendulo ebingelela uNyaka Omusha, futhi awuhlangene nhlobo nobuKristu. Ngemva kokuba ubuKristu budlangile eMbusweni WaseRoma, i-Holy See yafaka lo mkhosi wesintu ohlelweni lobuKristu, futhi ngesikhathi esifanayo igubha ukuzalwa kukaJesu. Kodwa uKhisimusi awulona usuku lokuzalwa kukaJesu, ngoba “iBhayibheli” alisilobi isikhathi sokuzalwa sikaJesu esiqondile, futhi alikhulumi ngomkhosi onjalo, owumphumela wobuKristu obamukela izinganekwane zasendulo zamaRoma.
Kuyini ukwenziwa ngokwezifiso kanye nokusetshenziswa kwezikhwama zokupakisha?
Izikhwama zokupakisha azihlinzeki nje kuphela kalula kubathengi, kodwa futhi zisebenza njengethuba lokumaketha kabusha umkhiqizo noma umkhiqizo. Izikhwama zokupakisha eziklanywe kahle zizokwenza abantu bajabule ngokuncoma. Ngisho noma izikhwama zokupakisha ziphrintiwe ezinezimpawu zokuthengisa ezikhanga amehlo noma izikhangiso, amakhasimende azovuma ukuphinda azisebenzise. Lolu hlobo lwezikhwama zokupakisha seluphenduke imidiya yokukhangisa esebenza kahle kakhulu futhi engabizi.
Idizayini yesikhwama sokupakisha ngokuvamile idinga ubulula nobuhle. Ingaphambili lomklamo wesikhwama sokupakisha kanye nenqubo yokuphrinta ngokuvamile isekelwe kulogo yenkampani negama lenkampani, noma ifilosofi yebhizinisi yenkampani. Umklamo akufanele ube inkimbinkimbi kakhulu, okungase kujulise ukuqonda kwabathengi inkampani. Noma umbono womkhiqizo, ukuze uthole umphumela omuhle wokukhangisa, ukuphrinta kwesikhwama sokupakisha kunomthelela omkhulu ekwandiseni ukuthengisa, ukusungula uhlobo oludumile, okuvuselela isifiso sokuthenga nokuthuthukisa ukuncintisana.
Njengesisekelo sokuklama isikhwama sokupakisha kanye namasu wokunyathelisa, ukusungulwa kwesithombe senkampani kudlala indima ebalulekile engeke ishaywe indiva. Njengesisekelo sokuklama, kubaluleke kakhulu ukubamba ifomu le-psychology. Ngokombono wesayikholoji ebonwayo, abantu abawathandi amafomu ayisidina nafanayo futhi baphishekela izinguquko ezihlukahlukene. Ukuphrinta kwesikhwama sokupakisha kufanele kubonise izici ezihlukile zenkampani.
Idizayini yokupakisha ingaheha kanjani isifiso sabathengi sokuthenga?
Into yokuqala abasebenzisana nayo ngaphambi kokuthenga umkhiqizo. Kodwa ukupakisha kwenza okungaphezu kwalokho. Lokhu kuphinde kuthinte izinqumo zabo zokuthenga.
Incwadi ingase ingahlulelwa ngekhava yayo, kodwa umkhiqizo wahlulelwa kakhulu ngokupakishwa kwayo.
Ngokocwaningo, abathengi abangu-7 kwabayishumi bayavuma ukuthi ukwakheka kwamaphakheji kuthonya izinqumo zabo zokuthenga. Phela, ukupakisha kungaxoxa indaba, kusethe ithoni futhi kuqinisekise isipiliyoni esibambekayo kumakhasimende.
I-athikili eshicilelwe kumagazini i-Psychology and Marketing ichaza ukuthi ubuchopho bethu busabela kanjani ekufakweni okuhlukahlukene. Ucwaningo luthole ukuthi ukubuka amaphakheji amahle kuholela ekusebenzeni kobuchopho okukhulu kakhulu. Iphinde icuphe umsebenzi ezindaweni zobuchopho ezihlobene nomvuzo, futhi ukupakisha okungakhangi kungavusa imizwa engemihle.
Isikhathi sokuthumela: Dec-24-2022