Ukupakisha akuyona nje imanuwali yomkhiqizo, kodwa futhi kuyinkundla yokukhangisa yeselula, okuyisinyathelo sokuqala sokumaketha komkhiqizo. Esikhathini sokuthuthukiswa kokusetshenziswa, izinkampani eziningi zifuna ukuqala ngokushintsha ukupakishwa kwemikhiqizo yazo ukuze zenze ukupakishwa komkhiqizo okuhlangabezana nezidingo zabathengi.
Ngakho-ke, kufanele yini ukucaciswa kokupakishwa komkhiqizo kube kukhulu noma kufanele uhleke?
Ukucaciswa kokupakisha akukwazi ukulandela inkambiso ngokuthanda kwakho, kodwa kuncike esidingweni sabathengi nezimo zokusetshenziswa. Kuphela uma ukucaciswa komkhiqizo kuhambisana ngokugcwele nezimo zokusetshenziswa lapho kungazuza ukuqashelwa kwemakethe.
Inkundla yezokuxhumana ihlasela isikhathi esihlukene sabantu. Uma bengakwazi ukubangela izihloko ku-inthanethi, kufana nokuthi abakwazi ukuvusa ukuchaphaza kwamanzi, futhi kunzima ukuthola ukunaka kwabanye. Esikhathini se-inthanethi, ukumaketha akukwesabi ukuba ne-slot, kodwa futhi ukungabi nendawo yokuxhumana, futhi "ukupakishwa kwenqwaba" kuyindlela enhle yokuheha ukunaka kwabathengi.
Intsha inomuzwa wokusha kuyo yonke into. "Ukupakishwa okukhulu" okuphumelelayo akukwazi nje ukwandisa umthamo wokuthengisa womkhiqizo othile womkhiqizo, kodwa futhi kwandise ngokungabonakali inkumbulo yomkhiqizo wabathengi, okungathuthukisa ngempumelelo ukuqwashisa komkhiqizo kanye Nokunaka.
Kusukela eziphuzweni kuya ekudleni okulula
Ukuthambekela "okuncane" kokupakishwa kwempahla
Uma ukupakisha okukhulu kuwukudala imicimbi futhi “kuyi-ejenti enambithekayo” yokuphila, khona-ke ukupakisha okuncane kuwukuphishekela ukuphila okujabulisayo. Ukuvama kokupakisha okuncane kuwumkhuba wokusetshenziswa kwemakethe.
01 Ithrendi ethi “Lonely Economy”
Ngokusho kwedatha evela ku-Ministry of Civil Affairs, inani labantu abadala abangabodwa bezwe lami liphezulu njengezigidi ezingu-240, lapho abantu abadala abangaphezu kwezigidi ezingu-77 bahlala bodwa. Kulindeleke ukuthi lesi sibalo sikhuphuke sifinyelele ezigidini ezingama-92 ngo-2021.
Ukuze kuhlangatshezwane nezidingo zabantu abangashadile, amaphakheji amancane adumile emakethe eminyakeni yamuva nje, futhi ukudla neziphuzo ngamanani amancane kuye kwanda kakhulu. Idatha encane ikhombisa ukuthi "ukudla komuntu oyedwa" okufana namabhodlela amancane ewayini kanye nephawundi yerayisi kukhuphuke cishe ngo-30% unyaka nonyaka ku-Tmall.
Ingxenye encane ilungile ukuze umuntu oyedwa ayijabulele. Asikho isidingo sokucabangela indlela yokuyibeka ngemva kokudla, futhi asikho isidingo sokucabangela ukuthi abanye bazimisele yini ukuhlanganyela ndawonye. Ihambisana kakhulu nezidingo zomuntu zempilo.
Emakethe yokudla okulula, ukupakishwa okuncane sekuphenduke usaziwayo we-inthanethi esigabeni samantongomane. 200g, 250g, 386g, 460g ayatholakala ngamaphakheji ahlukene. Ngaphezu kwalokho, i-Haagen-Dazs, eyaziwa ngokuthi “i-Noble Ice Cream”, iphinde yashintsha iphakethe lokuqala le-392g laba iphakethe elincane le-81g.
E-China, ukuduma kwamaphakheji amancane kuncike emandleni ahlala enyuka emali esetshenziswa ngabasha abangashadile. Abakulethayo wukusabalala komnotho ozimele, futhi imikhiqizo eminingi yamaphakheji amancane “nomuntu oyedwa” kanye “noyedwa hi” kungenzeka igqame. "Imodeli ye-self-lohas eyodwa" iyavela, futhi amaphakheji amancane abe umkhiqizo ohambisana kakhulu "nomnotho onesizungu".
Isikhathi sokuthumela: Dec-15-2021